Welcome to our store. We are part of the SIMPLY BRANDS DIRECT Group. Trusted since 2005 Learn more

Collect PROTEUS POINTS on every purchase. Learn more
Free Poncho Worth £7.99 with Any Purchase!Don’t forget to add the Poncho to your cart — it’s our free gift to you from Proteus Marine!
Salvatore Bersani Italia — B JOY

Steel cable.
Sailing spirit.

Hand-finished in Italy, B JOY pieces take their cues from the sea — twisted marine cable, nautical signal colours, and hardware built to outlast the voyage.

Shop the Collection Our Story
100%Made in Italy
18ktGold Detailing
3Adjustable Sizes
Made in ItalyMarine-Grade Steel Cable18kt Gold & Diamond AccentsLifetime Craftsmanship Made in ItalyMarine-Grade Steel Cable18kt Gold & Diamond AccentsLifetime Craftsmanship
Designed and Made in Italy

Gold and Diamonds
Meet Steel

Founded by Giovanni Bersani, Salvatore Bersani Italia builds each B JOY piece around aircraft-grade steel cable — the same twisted-rope construction found in rigging and mooring lines — finished by hand with 18kt gold detailing and set diamonds.

Every clasp, every signal-flag accent, and every nautical motif — anchor, sail, ship's wheel, compass star — is cast and assembled in the Bersani workshop.

0ktGold
0.01ctDiamonds
0Sizes

Every cable is hand-twisted from marine-grade steel before it ever becomes a bracelet.

See the Pieces
Built Around the Voyage

Shop by piece

From the bracelet on your wrist to the keyring in your pocket — every B JOY piece shares the same twisted-cable construction and nautical detailing.

BraceletsCavetti collection
NecklacesPendant chains
KeyringsCable fobs

The current edit

View full collection
NewSalvatore Bersani B JOY Marine Bracelet — Nautical Star | Light Blue Cord
Salvatore Bersani B JOY Marine Bracelet — Nautical Star | Light Blue Cord
£210.00
Salvatore Bersani B JOY Marine Bracelet — Sailboat | Blue Cord
Salvatore Bersani B JOY Marine Bracelet — Sailboat | Blue Cord
£210.00
Salvatore Bersani B JOY Marine Bracelet — Anchor | Black PVD Red Cord
Salvatore Bersani B JOY Marine Bracelet — Anchor | Black PVD Red Cord
£210.00
Salvatore Bersani B JOY Marine Pendant Necklace — Nautical Star | White Chain
Salvatore Bersani B JOY Marine Pendant Necklace — Nautical Star | White Chain
£210.00
Salvatore Bersani B JOY Marine Pendant Necklace — Sailboat | Black Chain
Salvatore Bersani B JOY Marine Pendant Necklace — Sailboat | Black Chain
£210.00
Salvatore Bersani B JOY Marine Keychain — Ships Wheel
Salvatore Bersani B JOY Marine Keychain — Ships Wheel
£210.00

Spread the cost — interest free

Pay in 3 or 4 interest-free instalments with Clearpay or Klarna. No extra cost, no surprises — just choose your option at checkout and split the total into easy payments.

Clearpay Pay in 4
Klarna. Pay in 3
The Gift for Life on the Water

For everyone who's happiest with salt in the air

Within Salvatore Bersani's wider B-Joy range sits a dedicated marine-inspired series, created for those with a connection to the sea. This selected collection brings together the brand's signature steel-cable design with nautical detailing, including anchor, helm, sail and maritime colour accents. The pieces we have chosen for Proteus Marine customers are focused specifically on the mariner — whether a sailor, boat owner, skipper, crew member or someone who simply loves life on the water. Designed and Handmade in Italy, the collection offers distinctive bracelets and accessories that work equally well as a personal statement or as a thoughtful marine-themed gift.

B JOY gift presentation

Ready to give, no wrapping needed

Every piece arrives in its own presentation case — open it, and it's already a gift.

B JOY gift detail

An everyday piece, not an occasion-only one

Durable enough for the boat, refined enough for everywhere else — it won't sit in a drawer.

B JOY gift styling

Sized right, every time

Adjustable across three fittings, so it's never the gift that "almost" fits.

Find Their Gift

Built for the deck.
Made in Italy.

Free UK delivery on B JOY orders

Shop B JOY Now
Volver al principio